For the Coming Home Cooperative, a Department of Small & Local Business Development (DSLBD) funded cooperative, we developed a marketing strategy to reach and engage their target audience that included Returning Citizens and other justice involved individuals, many of whom were recently released from prison and were starting down the path of entrepreneurship. With this engagement, we leveraged diverse methods of outreach including social media, local events, email, and print. We also developed and taught a Marketing course to teach the members marketing best practices.
For each of the small business members, we designed the visual identity and marketing collateral including logos, websites, social media graphics, and various print collateral. The small businesses operated in multiple industries including:
Environmental Conservation
Non-profit
Transportation
Food Service
Cleaning Services
Book Publishing
For the Cooperative and each of its members, we developed a visual identity that authentic, differentiated, flexible and recognizable. The results of the visual identity helped the Cooperative and each of the small businesses increase their brand awareness and drive engagement with their target audiences.
