D.C. Department of Health (WIC)

For the Washington D.C. Department of Health’s, Women, Infant, and Children (WIC) program, we developed a three-year data-driven, marketing and outreach strategy designed to reach more women and children and strengthen benefit use.  We conducted a primary research study where we interviewed state and local WIC agencies, current and past WIC participants, nonprofits, local businesses, and other social service providers.  We levered the insights from the interviews to develop a three-year marketing and outreach strategy across multi-media channels including digital advertising, social media, events, print, merchandise, and other advertising tactics.