Top Marketing Trends for 2023

New Year, New Marketing Strategy?

As we embark on the new year, so do we embark on the new plethora of trends and recommendations that we become inundated with on a daily basis. Everyone has become familiar with the New Year new you concept but many don’t think about using this change in tide to reinvent, reintroduce and reinvest in the non-profit that you have worked so hard to develop. Here are top 7 marketing trends for 2023.

Providing the Best In Class Customer Experience

This may sound as though it’s something that would only apply to a for-profit business structure but providing an experience that is encouraging and memorable can open up avenues beyond that of a single interaction. Think about when you go to a business or interact with industry and sector leaders. There are certain aspects of those interactions that you commit to memory, things that forever have a lasting impact on every interaction you have with them moving forward. When someone creates a positive interaction you are more likely to continue using their services, donating to their cause or recommending them to others. This is the type of interaction you should strive for in your non-profit business. Creating a level of customer experience that speaks for itself can initiate success beyond measure allowing the marketing to almost take care of itself.

Telling a Story Through Visuals

This can be another often overlooked area for many businesses across the board. Considering 93 percent of all communication among humans is visual, neglecting to create something engaging and eye-catching can drastically limit your exposure. Posts with images have been proven to receive up to 180 percent more engagement than their counterparts. Imagine a post that has merely text suggesting that someone donate to a cause, there are no logos, visuals or other senses of storytelling. Now let’s imagine the same post with a story behind it, images to invoke emotion and make the same cause memorable. It becomes evident that using images to create a story and humanize the cause will create more of an experience for the reader and one that could elevate your brand to new heights. 

Leveraging Social Commerce

Speaking of change and new concepts, for many in the non-profit sector, social media is a newly emerging topic. It seems as though every business, entity, person and even some animals have social media profiles these days. The question remains which social media platform is best for your audience and would be the most advantageous for you. Leveraging influencer marketing, or the use of individuals that have a large following of people that fit into your target market, can elicit the attention of those that may have otherwise not even known you exist. Creating ads that fit seamlessly into the appropriate platforms can create a much broader reach than that of the traditional methods.

Live Video and Video Marketing for the New Generation

 I can undoubtedly say that I have had my mind on certain things before and wished I had just one iota of further detail or clarification to allow me to see or visualize before taking the dive and investing. Research shows that I’m not the only one that feels this way. If you ask any digital marketer today they would, without question, assert that their content strategy ALWAYS includes the use of video marketing. Product demos can show those on the fence exactly what the capabilities of something may be. Webinars can educate as to the cause of your non-profit and work to inform followers of your purpose while allowing them to further gain knowledge delivered directly from you. Live events can create a sense or urgency or fear of missing out on some information that you may only deliver in that live session. This can often lead to further marketing as they share your live event with friends and suggest they also follow your content. Though video can sometimes be intimidating, the benefits can be extremely rewarding.

Advocating for and Retaining Customers

Sure, you may have a customer base but what assures that they will remain customers? Some often neglect to realize that it costs more to market to and attract a new customer than it does to show an existing customer how valuable of an asset they truly are. Loyal and happy customers will speak highly of your brand offering a level of marketing that otherwise cannot be purchased.

Responsible Consumerism

Society today is very environmentally and socially aware and aren’t hesitating to stand for what they believe in. It is with no surprise that it has become an expectation that businesses, including non-profits, stand up for what they believe in. Fighting social inequities, striving for zero carbon footprint, being an overall force for good in the world, whatever your cause may be, it’s important to show that you fight for what you believe in. Marketing the positive things that you’re doing to make a difference in today’s world can oftentimes be more impactful than an entire marketing campaign itself.

Hyper Local Marketing

This concept is nothing new but the tools that can be used to personalize local marketing are. The emergence of geolocation services has opened up the ability to personalize so many aspects of your marketing journey for each individual.  Imagine having such a grasp on your customer base that you can send a reminder when they haven’t visited your site or blog in a specified amount of time. This can create a sense of connection to your client and express a desire to meet their needs. Something as little as that reminder has now personalized and humanized the interaction you have with this customer leading them to again market by word of mouth in a way that can only be achieved through positive client interaction.

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