8 Tips for Your Giving Tuesday Campaign

8 Tips for Your Giving Tuesday Campaign

Nathan Groce
Charity, Fundraising, Marketing, Nonprofit,

Giving Tuesday is a global movement to create an international day of charitable giving. It was started in 2012 and has grown into a global movement that has inspired millions of people. Last year, donors gave nearly $2 billion dollars on Giving Tuesday. Giving Tuesday takes place on the Tuesday following Thanksgiving and it helps kick off the charitable giving season – a time where many nonprofits raise 30% - 40% of their total annual giving. This year, Giving Tuesday falls on December 1st 2020. Here are 8 tips to help make your Giving Tuesday campaign a success!

Tips to Using Google Ad Grants: Free Advertising for Nonprofits

Tips to Using Google Ad Grants: Free Advertising for Nonprofits

Nathan Groce
Fundraising, Marketing, Nonprofit

When it comes to digital marketing tools, one of the most effective ones is Google Ads. And best of all, Google provides a free option for eligible nonprofits, in the form of Google Ad Grants. Google Ad Grants provides eligible nonprofits with $10,000 a month to promote their nonprofit – that is $120,000 a year in free advertising! Although Google launched Ad Grants in 2003, it is still unknown to many nonprofits. So far, over 100,000 nonprofits from 51 countries have already benefited but 100,000+ more nonprofits could benefit from Google Ads Grants but haven’t applied yet. If your nonprofit isn’t using Google Ads Grants, here are some of the key benefits and steps to get started.

5 Ways to Promote Facebook Birthday Fundraisers

5 Ways to Promote Facebook Birthday Fundraisers

Nathan Groce
Marketing, Nonprofit, Charity, Fundraising,

Using Facebook fundraisers to raise money and awareness about your nonprofit is one of the most effective fundraising tools available. Over $2B has been raised for nonprofits and personal causes since launching in 2015. About half of those funds, $1B, have come from Facebook’s birthday fundraisers, which allow users to ask their family and friends to donate to the nonprofit they are supporting. If your nonprofit uses Facebook’s payment platform to process donations, then there are no fees involved - 100% of the donations go to your nonprofit. Here are 5 tips on how to promote Facebook birthday fundraisers and raise mission-critical funds for your nonprofit.

5 Ways to Diversify A Nonprofit's Fundraising Strategy

5 Ways to Diversify A Nonprofit's Fundraising Strategy

Nathan Groce
Nonprofit,

Diversifying your nonprofit's fundraising strategy is crucial for its long-term success and resilience. Over reliance on a single funding source can be risky, as economic downturns or changes in donor priorities can disrupt an organization's financial stability. To mitigate this risk and ensure long-term success, diversifying your nonprofit's fundraising strategy is essential. In this blog post, we will explore five effective ways to diversify your nonprofit's fundraising efforts.