George Washington University

For the George Washington University’s Cherry Tree Yearbook, we were hired to helped them stem the decline of their yearbook sales and increase revenue. We started the project by conducting an in-depth analysis of their current business practices and marketing strategies. We then analyzed the overall yearbook marketplace and best-in-class competitors. We then developed and executed a market research study to develop insights into the motivations of their target audiences and their preferred channels of communication.  We leveraged these insights to revise their brand positioning and created a new marketing campaign. The campaign was launched across social media, digital, and on-campus events.  The results of the work helped our client increase their sales from the prior year.