Last Minute Giving Tuesday Tips

Marketing & Fundraising Ideas for Giving Tuesday

Giving Tuesday is fast approaching, and your nonprofit organization is gearing up for a day of fundraising and community engagement. While it's ideal to plan campaigns well in advance, sometimes life gets in the way, and you need last-minute fundraising and marketing ideas to make the most of this global day of generosity. Don't worry; we've got you covered. In this blog post, we'll share some quick and effective last-minute tips to supercharge your Giving Tuesday campaign and maximize your impact.

1. Craft a Compelling Story

Effective storytelling can make all the difference. Create a narrative that highlights the impact of your nonprofit's work. Use real-life examples of the people you have helped, personal stories, and images to connect with your audience emotionally. A compelling story is more likely to resonate with potential donors.

 2. Create Urgency

Highlight the urgency of Giving Tuesday. Let your supporters know that their contributions on this specific day will have a more significant impact. You can even set a goal and showcase progress throughout the day. Try to equate your goal with the tangible difference that the donation will make. For example, if your goal is to raise $30,000 on GivingTuesday, your goal could be “Help us raise $30,000, which could provide meals to 3,000 families in need.”

3. Develop an Online Donation Page

An online donation page is one of the most important tools in your Giving Tuesday arsenal.  This is critical because email and social media are the primary drivers of donations on Giving Tuesday.  Here are some tips you can use to help improve your online donation page.

• Create a donation page branded with Giving Tuesday messaging

• Ensure that your donation page is responsive and that it provides a good donation experience across multiple device types (i.e., phones, tablets, etc.)

• Only ask for the most critical information needed to process the donation.  You want to limit the number of fields in your online donation forms.

• Use pre-set dollar handles to make it easy for donors to give (e.g., $10 can provide one meal to a hungry family in Washington, D.C.).

 4. Leverage Social Media

Be sure to amplify your Giving Tuesday campaign on social media. The hashtag #givingtuesday will be trending on social media throughout the day, so using the hashtag in your social posts will be a great opportunity for you to attract new donors and raise awareness of your cause. Consider investing in paid ads (via boosting posts or dedicated ads) to reach more people with your message.

For your Facebook page, be sure to add a “donate” button that leads donors to your donation page. You should also create a Giving Tuesday page fundraiser to capture donors who are inspired to give directly on Facebook. Use Facebook Live, Instagram Stories, or other live-streaming platforms to provide real-time updates on your campaign's progress. This can create excitement and a sense of involvement for your audience.

 5. Email Marketing

Send out targeted emails to your supporters, explaining the importance of Giving Tuesday and how their contributions can make a difference. Use a clear and engaging subject line to ensure your email stands out in crowded inboxes.

 6. Thank Your Donors

Take a moment to appreciate and acknowledge your donors during and after Giving Tuesday. Send thank-you emails or personalized messages to express your gratitude for their contributions.

 7. Steward Your Supporters

Don't let the momentum fade away after Giving Tuesday. Plan how you'll follow up with donors and keep them engaged with your organization's work. Share success stories and updates to show how their contributions make a difference.In addition to sending them a Giving Tuesday-specific thank you message, you should place them in a new donor welcome series.  Through these welcome series, you can onboard new supporters and help them understand your organization's value.  Welcome emails are typically a series of 2-3 emails that include another thank you, a calendar of upcoming events, and a survey that asks questions about their motivations for giving to your nonprofit.  You may also consider adding an additional email inviting them to join your monthly donor program.

 Conclusion

While having a Giving Tuesday campaign well-prepared in advance is ideal, these last-minute tips can help your nonprofit organization make the most of this generous day. Craft a compelling story, leverage social media, collaborate with partners, create urgency, and ensure a seamless mobile experience. By implementing these strategies, you can maximize your campaign's success and continue positively impacting your community and beyond.

Download our FREE nonprofit marketing strategy guide to learn more ways to market your nonprofit.

 If you need any help or want to learn more, contact us to set up a consultation and find out how we can help your nonprofit with your fundraising and marketing strategies.