Marketing Services
We specialize in creating and executing tailored marketing solutions that address our client’s unique needs and objectives. Our team has created and implemented marketing strategies across the social sector (DC Government, American Red Cross, George Washington University) and corporate realm (The Campbell Soup Company, Abercrombie & Fitch). Our marketing strategies helped these brands surpass their revenue goals and reach and engage their audiences.
Our marketing services include:
Planning
At the start of every new project, we take a proactive approach to strategic planning. We collaborate closely with clients to define project goals, scope, and objectives. We establish a roadmap through meticulous planning that outlines the project's phases, timelines, resource allocation, and milestones. This strategic groundwork ensures that every project is executed efficiently, on budget, and aligned with our client's vision.
Market Research
Our expert team understands that data-driven insights are critical for making informed decisions and achieving successful outcomes. We comprehensively analyze our client’s data and previous campaigns to develop insights and build upon past successes. We complement this analysis by reviewing the competitive and industry landscape to better understand the environment in which you operate. As appropriate, we layer on this analysis with primary research, where we hear directly from your audience, using surveys, interviews, and focus groups to further determine their needs, motivations, and preferred communication channels.
Media Planning
We’ll create a comprehensive launch strategy that includes the media plan, budget, targeting parameters, creative, AB testing, key performance indicators, and projections. Throughout the campaign, we will provide ongoing updates and optimize it based on the data and results.
Advertising
Our dedicated team combines creativity with data-driven strategies to create impactful advertising campaigns across various channels. From digital advertising like search engine marketing and social media campaigns to traditional advertising like print and out-of-home, we craft tailored solutions to suit your unique needs. We optimize campaigns for maximum reach, engagement, and return on investment. With a keen focus on audience targeting, compelling ad creatives, and continuous optimization, our goal is to help you achieve your marketing objectives, whether it's increasing brand awareness, driving website traffic, or boosting conversions.
Creative Development
Based on our advertising campaign strategy, we will develop all the creative assets needed to launch multi-channel advertising campaigns, including landing pages, social media, emails, digital ads, and more. Each creative element will be tailored to each audience and designed to drive the highest response.
Testing & Reporting
We will launch A/B tests to determine which ad drives the highest performance and then optimize the campaign based on that ad. At the start of the campaign, we will identify key performance indicators to measure success and report on them throughout the campaign. At the end of each campaign, we will provide a comprehensive report summarizing results and lessons learned.
