Content marketing is often associated with for-profit businesses, but non-profit and non-governmental organizations rely heavily on content marketing too. Although not selling anything, they have a mission for raising funds and need to be discoverable to support their organization’s goals.

To have successful nonprofit marketing involves way more than having every pair of eyes on your campaigns or fundraising initiatives. It means grabbing people's attention. You want people who feel passionate and ready to take action for your cause - the kind that shares your vision, values, and beliefs. Refining your direction is better for your organization in the long run, rather than throwing information out to everyone and anyone, with the hope that your message resonates.

This article will dive into 3 nonprofit marketing tips to help you create your marketing plan. We will cover how to determine your audience, how to define your marketing goals and how to recognize what your key message is.

Due to the continuing impact of the Covid-19 pandemic, many nonprofits have been forced to cancel their events. However, many organizations pivoted and turned their in-person events into virtual fundraisers. We’ve put together some examples of virtual fundraising events as well as some tips on how to get started. Use these tips and examples to inspire your own virtual event.

Nonprofits like all businesses need to market themselves to succeed. However, most nonprofits are faced with the challenge of limited financial and human capital resources. Yet, nonprofits still need to market so they recruit volunteers, raise donations, and garner support for their mission. Here are 5 ways to market your nonprofit for free.

The end of the year is a great time to help your nonprofit meet its financial goals. Nearly 1/3rd of total giving occurs in the month of December. Moreover, 12% of all giving occurs in the last 3 days of the year. This is why the end of the year is such a critical time for most nonprofits. Here are some year-end fundraising tips to assist you in a successful giving season.

Giving Tuesday is a global movement to create an international day of charitable giving. It was started in 2012 and has grown into a global movement that has inspired millions of people. Last year, donors gave nearly $2 billion dollars on Giving Tuesday. Giving Tuesday takes place on the Tuesday following Thanksgiving and it helps kick off the charitable giving season – a time where many nonprofits raise 30% - 40% of their total annual giving. This year, Giving Tuesday falls on December 1st 2020. Here are 8 tips to help make your Giving Tuesday campaign a success!

Effective donor retention strategies have always been critical to the success of nonprofits, but even more so during these unprecedented times. Here are several donor retention techniques to help you retain your donors.

When it comes to digital marketing tools, one of the most effective ones is Google Ads. And best of all, Google provides a free option for eligible nonprofits, in the form of Google Ad Grants. Google Ad Grants provides eligible nonprofits with $10,000 a month to promote their nonprofit – that is $120,000 a year in free advertising! Although Google launched Ad Grants in 2003, it is still unknown to many nonprofits. So far, over 100,000 nonprofits from 51 countries have already benefited but 100,000+ more nonprofits could benefit from Google Ads Grants but haven’t applied yet. If your nonprofit isn’t using Google Ads Grants, here are some of the key benefits and steps to get started.

Using Facebook fundraisers to raise money and awareness about your nonprofit is one of the most effective fundraising tools available. Over $2B has been raised for nonprofits and personal causes since launching in 2015. About half of those funds, $1B, have come from Facebook’s birthday fundraisers, which allow users to ask their family and friends to donate to the nonprofit they are supporting. If your nonprofit uses Facebook’s payment platform to process donations, then there are no fees involved - 100% of the donations go to your nonprofit. Here are 5 tips on how to promote Facebook birthday fundraisers and raise mission-critical funds for your nonprofit.