Boosting Educator Wellness: How We Supported DC Teachers' Mental Health Through a Comprehensive Social Marketing Strategy

Jun 21

Client: DC Department of Behavioral Health

THE CHALLENGE

DC public and charter school educators have faced unprecedented levels of stress due to the ongoing pandemic, student behavioral challenges, and heavy workloads. The DC Department of Behavioral Health recognized the need to develop a targeted program that would provide educators with the mental health resources and support they required.

OUR SOLUTION

We developed and implemented a comprehensive social marketing strategy that included multiple components:

Research & Planning: We conducted extensive research into educator wellness needs through 12 focus groups, gathering critical insights. Collaborating closely with the DC Department of Behavioral Health, we customized the program to address the unique challenges educators face.
Program Design: We created a multifaceted social marketing strategy that included tailored wellness kits, comprehensive online resources, and interactive workshops—each designed specifically to meet the needs of educators.
Outreach & Engagement: Our outreach efforts leveraged targeted communication strategies, including data-driven email campaigns, engaging social media content, and direct outreach to school leaders to increase program visibility and participation.
Ongoing Support: We provided continuous, hands-on support through regularly updated online resources and personalized follow-ups to ensure educators received ongoing care and attention throughout the wellness journey.

RESULTS

Increased Participation: Boosted participation by 33%, with more educators engaging in the DBH Wellness programs than ever before.
Positive Feedback: Garnered glowing feedback from educators and school administrators, who praised the program for delivering essential behavioral health tools and creating a lasting positive impact.

Read our other case studies to learn how we have helped purpose-driven organizations.