Redesigning DC State Board of Education’s Logo

Dec 19

Client: DC State Board of Education

THE CHALLENGE

The DC State Board of Education (SBOE) needed a branding refresh—not a full redesign, but a smart evolution. The agency relied on a single master logo across all platforms, including print materials like business cards, posters, and table banners. However, the logo wasn’t optimized for today’s digital-first communication needs. It lacked proper file formats, wasn't scalable across devices, and failed to maintain visual clarity in various settings.

OUR SOLUTION

At Market Me Consulting, we stepped in to modernize the SBOE logo while preserving the integrity of its original design. As a Black-owned, social impact marketing agency based in Washington, DC, we specialize in helping public agencies and mission-driven organizations strengthen their visual identity while staying true to their values.

We enhanced the typography and layout to improve readability across all media. We also developed a versatile suite of logo variations, including horizontal, stacked, grayscale, and transparent formats. Each version was carefully crafted to meet specific needs—whether for email headers, event signage, or official government reports. The final design package included all relevant file formats (PNG, SVG, EPS, PDF) to ensure ease of use for internal teams and external vendors alike.

RESULTS

The DC State Board of Education now has a flexible, high-quality brand identity system that works across all platforms—print, digital, and beyond. This update not only streamlined their communications process but also elevated their professional image, supporting their mission to serve DC families with clarity and consistency.

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