Social media best practices infographic by Market Me Consulting, featuring icons of a camera, envelope, heart, message balloon, location pin, magnifying glass, and video player. It highlights principles to raise brand awareness and engagement.

12 Social Media Best Practices for Nonprofits and Government Agencies

Master Your Social Media Strategy with Our Expert Guide

Reach more people. Build community. Drive real-world impact.

In today’s digital world, your social media presence is more than just a marketing tool—it’s a direct line to your audience. Whether you're running a nonprofit campaign, managing a government communications initiative, or leading a mission-driven brand, having a smart and sustainable social media strategy is essential.

That’s why we created our free guide: 12 Social Media Best Practices for Nonprofits and Government Agencies. This downloadable resource is packed with actionable tips to help you create engaging content, connect with your community, and get better results from your efforts—without burning out your team or your budget.

What You’ll Learn:

  • How to define your social media goals and align them with your mission

  • Tips for creating consistent, shareable, and accessible content

  • Best practices for managing multiple platforms and maintaining engagement

  • Strategies to use analytics for ongoing improvement

  • An introduction to paid social and boosting your most important posts

At Market Me Consulting, we work with organizations that are doing meaningful work—from local nonprofits to city agencies—and we know that time and resources can be limited. Our goal is to make social media feel doable and strategic, not overwhelming.

As a Black-owned marketing agency, we also bring a culturally responsive lens to everything we do, helping our clients create content that resonates with diverse audiences while staying true to their values.

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