Marketing Strategies for Socially Responsible Businesses

Comprehensive marketing services designed to help socially responsible businesses increase their bottom line.

MARKET RESEARCH

We provide comprehensive market research services tailored to meet the unique needs of our corporate clients. With extensive experience in conducting focus groups, surveys, and competitive analysis, we help businesses gain valuable insights into their target markets, customer preferences, and competitive landscape. Our focus groups uncover in-depth consumer opinions, while our surveys gather quantitative data to inform strategic decisions. Through competitive analysis, we identify market trends and competitors' strengths and weaknesses, empowering our clients to make informed, data-driven decisions that enhance their market positioning.

MARKETING CONSULTING

We offer a full suite of market consulting services designed to help our corporate clients navigate today's complex business landscape. Our services range from market research and strategy development to branding, digital marketing, and competitive analysis. By understanding your business objectives, we craft tailored solutions that include in-depth market insights, audience targeting, and industry trend analysis. Whether it's launching a new product, refining your brand, or expanding into new markets, we provide the expertise and strategic guidance necessary to position your business for sustained growth and success.

BRANDING & GRAPHIC DESIGN

We offer comprehensive branding and graphic design services that help businesses create a strong and cohesive brand identity. From developing memorable logos to designing impactful marketing materials, our team delivers visually engaging solutions that resonate with your target audience. We ensure that every aspect of your brand, from colors and typography to messaging, is aligned with your business goals and market positioning. Whether you're building a brand from the ground up or refreshing an existing one, our creative approach ensures your brand stands out and communicates your value effectively across all platforms.

PUBLIC RELATIONS

Market Me Consulting provides comprehensive public relations services designed to elevate our corporate clients' reputations and amplify their brand messages. Our PR strategies include media relations, press release development, crisis communication, and event promotion, all tailored to enhance your visibility and influence. We work closely with brands to craft compelling narratives that resonate with key stakeholders and the media, ensuring your story is told in a way that strengthens your credibility and brand perception. Whether managing public sentiment, engaging with the media, or building community partnerships, we provide the expertise to position your business as a leader in your industry.

We’ve helped socially responsible businesses supercharge their brands, boost their engagement, and increase their bottom lines.

Check out our past performance.

Check out why you should choose us as your marketing partner.

  • Purpose-Driven Focus: We work with purpose-driven brands that want to improve the world. This specialization allows us to leverage the learnings and insights we gain from working with other purpose-driven brands for your company.

  • Client Service: We pride ourselves on our high levels of client service. We value collaboration and work to deliver projects on time and on budget.

  • Proven Success: We’ve helped numerous purpose-driven companies boost their engagement and achieve their revenue goals. In addition to our corporate clients, our CEO worked with corporate brands, including KPMG, Honest Tea, Abercrombie & Fitch, and Campbell Soup. He also developed and executed partnerships with brands including Facebook, Microsoft, X (formerly Twitter), and more.

    • Market Research: For Honest Tea, we conducted primary research and interviewed industry analysts, client suppliers, competitors, and customers.  Synthesized data to produce and interpret a customer survey to create a segmentation of Honest Tea's current and potential customer base.  Results included recommendations on marketing and brand extension opportunities to expand Honest Tea's customer base in the D.C. metro area.  

    • Marketing Campaigns: Developed the annual marketing plan for the Swanson Broth & Stock line of business. This plan involved creating sales forecasts, proposing advertising concepts, and formulating a consumer targeting strategy. Presented this plan to the executive leadership team, resulting in the achievement of $272 million in annual sales.

    • Public Relations: Developed and executed public relations campaigns for new product launches, as well as Campbell Soup’s first Lesbian, Gay, Bisexual, Transgender (LGBT) advertising campaign. As an employee at Campbell Soup, our CEO also oversaw a multimedia brand integration on Bravo’s Top Chef: New York, encompassing TV, print, online, in-store, and public relations efforts. The outcomes included the New York season achieving its highest rating in Top Chef history and a remarkable +42% increase in media impressions compared to the previous year.

    • Charitable Partnerships: To benefit the American Red Cross, developed and launched multiple charitable gaming and charity streaming fundraising campaigns with leading tech and gaming companies (Microsoft, Twitter, Twitch, Skillz), acquiring new Gen Z and Millennial supporters, surpassing earned media benchmarks.  

    • Product Development: Collaborated with cross-functional teams to manage the development process from concept to finished product for the Men's swimwear line for the Abercrombie & Fitch and Ruehl brands. We also analyzed and negotiated pricing and production terms with international vendors, which resulted in the department reaching profitability goals for a $17 million line of business.

Ready to get started? Contact us today for a consultation and take the first step toward unlocking your business's full potential. Your success is our mission.