Boosting Student Support: How We Helped DC Families Access Critical Educational Services
Client: DC Office of the Ombudsman for Public Education
THE CHALLENGE
The COVID-19 pandemic left many students in Washington, D.C., struggling with the transition to distance learning, exacerbating learning gaps and limiting access to essential educational resources. The DC Office of the Ombudsman for Public Education sought to increase awareness of its services to help these students and their families navigate the challenges. They partnered with Market Me Consulting to promote these services and ensure more families could access much-needed academic support.
OUR SOLUTION
We developed a targeted digital advertising campaign to raise awareness about the support services provided by the DC Office of the Ombudsman for Public Education. This included creating a bilingual suite of ads in both English and Spanish to ensure accessibility across diverse communities.
RESULTS
Our targeted digital ads significantly increased awareness of the services offered by the DC Office of the Ombudsman for Public Education, with a measurable boost in website traffic and service inquiries. The campaign helped hundreds of students receive the additional academic support they needed to close learning gaps and thrive in a challenging educational environment.
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